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NIDA-CTN-0083

Division

CTN

HEAL Study

Investigator(s)

Jeffrey D. Klausner, M.D.

Title

Using Social Media to Deliver HIV Self-Testing Kits and Link to Online PrEP Services (Social Media PrEP)

Short Description

The main objective of this study is to compare the effectiveness of HIV self-testing promotion between three web-based platforms: social media sites (Facebook, Instagram, Twitter) versus informational sites (Google, Bing, Yahoo) versus dating apps (Grindr/alternative, Hornet, Jack’d).

Release Date

Apr 09, 2025

Description

This project seeks to compare the relative effectiveness of using social media sites versus informational sites like to promote HIV self-testing and PrEP uptake. MSM between 18-30 years old will receive culturally-relevant advertisements targeting minorities similar to those previously developed. Specifically, the study aims to 1) adapt existing social media-based HIV self-testing and PrEP advertising materials for digital distribution on social media and informational sites and 2) compare the effectiveness of HIV testing and PrEP uptake promotion across social media sites versus online informational platforms.

Keywords

hiv

hiv/aids

men

screening and assessment instruments

screening brief intervention and referral to treatment

stigma

Assessments

HIV Testing Behavior

Medical Mistrust Index

Rapid HIV Behavioral Assessment